The original NFT marketplace to issue, collect, and trade rare and one-of-one digital art.


Artists accessed


Dev costs saved

6 mo.

Dev time saved

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SuperRare Labs, the company behind the leading NFT marketplace for curated digital art, has always been more than just a space to buy and sell digital art. With the launch of Rare Protocol, they sought to transcend the traditional marketplace offerings by providing their artists with comprehensive tools to thrive in the web3 ecosystem.

By acquiring a license to Bello's wallet analytics suite, SuperRare Labs has added advanced utility to Rare Protocol, empowering artists to better understand their supporters.

Licensing Bello: A Cost-Effective Solution

Enriching the Artist Experience

SuperRare Labs' decision to integrate Bello's suite was driven by a vision to offer enhanced value to their community. Recognizing the potential of Bello's onchain analytics and growth tools, they provided 300+ artists with a premium license, enabling them to leverage data for growth and deeper community connections.

Rare Protocol: Beyond Staking

Rare Protocol's introduction was a pivotal moment for SuperRare Labs and the artists in their ecosystem. The partnership with Bello enriches Rare Protocol by adding a layer of data-driven insights that artists can leverage for strategic decision-making and community engagement.

Time and Cost Savings: The Bello Advantage

Streamlining Development Efforts

By integrating Bello into their user interface, SuperRare Labs effectively saved significant resources:

  • Development Cost Savings: SuperRare Labs bypassed the need for extensive in-house development and external data licensing leading to saving an annual estimate of $250,000. This substantial cost efficiency stems from accessing Bello's ready-to-use, comprehensive analytics and engagement tools.
  • Development Time Reduction: Integrating Bello's analytics tools saved SuperRare Labs an estimated 6 months in development time, enabling them to swiftly focus on other core features crucial to their platform's growth and innovation in the web3 space.

Integration and Accessibility

The integration process is streamlined for end user convenience:

1. Artists locate the Bello link on their Rare Protocol dashboard, indicating their eligibility based on community pool participation..
2. Secure login into Bello aligns with their Rare Protocol credentials, maintaining a cohesive user experience.
3. Artists are greeted with an auto-populated dashboard thanks to Bello brimming with insights tailored to their Community Pool activities.

Bello’s Features Used:

Pricing Insights

For pinpointing the optimal price to sell art.

Time and Day Heat maps:

To determine the best days and times for drops.

Custom Search

To build large cohorts spanning all previous contracts.

Assets in Common

Provided a window for brand affinity across different communities.

Wallet to wallet messaging

For direct holder engagement.

Web2 Twitter Social Handles

To engage holders around drops.

The Outcome

The integration granted access to Bello's suite for over 300 artists, equipping them with critical tools for navigating the digital art space. SuperRare Labs' decision to license Bello’s tools demonstrates a keen understanding of resource management, emphasizing cost-effectiveness and rapid deployment.

The case study exemplifies the strategic benefits of integrating external analytics tools like Bello for DApps. It highlights the value of such partnerships in saving time and costs while rapidly enhancing platform capabilities, setting a precedent for others in the web3 space to follow.

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