Uncover Preferences with Precision: Introducing Wallet-Level Interests

Adam Levy
August 4, 2023

What are your community’s onchain interests? How many of your existing Gaming NFT collectors are interested in collecting Music, Art or even Sports?

Can you answer that question with confidence?

If you could, you'd unlock a treasure trove of insights, allowing you to shape your NFT offerings and web3 products precisely around your community's preferences.

You'd be in a position to craft creations that directly cater to their purchases, and deliver a user experience that resonates deeply with them.

Not long ago, we embarked on a journey to find clarity to this obscure question by introducing "Interests” to the world.

Launched at the contract level, this innovation unveiled the varied interests of NFT collectors, allowing for a deeper understanding of the community's dynamic tastes and preferences.

This has been a vital tool in making the expansive world of onchain analytics more accessible, simplifying community engagement and paving the way for a vibrant growth environment.

Today, we're taking a significant step forward.

We're excited to announce that we've taken "Interests" to the wallet level, an upgrade that provides an even more detailed and personalized understanding of your community.

Here’s how it works.

Onchain Interests at the Wallet Level: The Next Level of Community Understanding

Our wallet-level Interests feature gives you the power to segment wallets in your community that have specific interests.

Imagine being able to identify wallets in your community with an interest in Music OR Gaming, that have been active for at least 1 year and contain a Net worth of at least 1.5 ETH.

With this level of granular understanding, you can tailor your engagement strategies to cater to these specific interests.

For brands with multiple touchpoints where wallets interact with their product and onchain content, this wallet-level upgrade means you can build context around your top-of-the-funnel activities.

You'll gain a clearer understanding of your community's interests, identify who is interested in what, and create more personalized, relevant content that enhances engagement.

Enhancing Capabilities With Bello's Collector Lists

To take your community understanding a step further, we have integrated our wallet-level Interests feature with Bello’s Collector Lists.

This exciting integration allows you to not only segment and filter your community members based on their interests, but also on a variety of wallet parameters, including wallet age and net worth.

This provides an unprecedented level of flexibility, enabling you to create hyper-targeted engagement strategies, driving community growth, and fostering deeper, more meaningful relationships.

Here is a step-by-step guide to get you started:

Step 1: Start your Search

Firstly, search for a specific collection or upload a group of wallets you want to study. This is your starting point, where you identify the broad group you wish to understand better.

Step 2: Access the Collector Lists

Open your dashboard and look for the "View Collector Lists" option at the top right corner of your screen. Clicking on this will take you to an overview of all your existing Collector Lists.

Step 3: Add Filters and Select "Interested in"

On the left-hand section of the screen, click on "Add Filter." This will prompt a drop-down menu, allowing you to create a Group. Here, you can select the specific filters you want to apply to your Collector List. These filters can range from Wallet age and Net worth to more specific onchain characteristics.

Among the filters, you'll find the Interested in filter. Clicking on it will present you with a list of categories. Check off the categories you are interested in for a tailored analysis of your community's interests.

After applying all the desired filters, save your Group. Your dashboard will now reflect these parameters, allowing you to visualize and comprehend the complex layers of interests in your community.

With these simple steps, you can unlock a wealth of data about your community's preferences and interests, informing your engagement strategies and initiatives. This tool can prove instrumental in nurturing a thriving community around shared interests, leading to an increase in engagement and a more dynamic community environment.

Looking Forward: Tailored Interactions and Community Growth

As we continue to evolve and refine our platform, our focus remains firm: to empower our users with the tools they need to easily navigate the complex world of onchain analytics.

By moving Interests to the wallet level, we provide you with a powerful tool that helps you identify, understand, and engage with the individuals in your community.

This granular approach is a catalyst for ideation, enabling you to introduce innovative ideas that truly resonate with your community.

As we look ahead, we're eager to explore more innovative ways to help you uncover the boundless potential of your NFT community, so get in touch and learn more about Bello Enterprise today!

Subscribe to our newsletter
Submit your email to learn about the latest from Bello.